Last year, voices such as the American Academy of Pediatrics, popular coverage would lead you to believe it’s a no-brainer: yes, you really do need to shell out for higher-end organic options to protect your family. And the ‘you’ in this story is often presumed to be the mother. As sociologists who study the work of feeding children – and two of us are mothers ourselves – we know many parents read this coverage with a sense of alarm or guilt. The message is nothing new. Today’s caregivers are expected not only to make sure kids eat their vegetables, but also to read labels, research omega-3 to omega-6 ratios, and think about the plastic packaging of Organic Cheddar Bunnies. The ideal of providing an organic diet has become a kind of gold standard of healthy child-raising practice. Over the past decade, we have conducted extensive research on food and mothering that included interviews with more than 100 mothers in Toronto and New York City. We can tell you: mothers are feeling the p...